Cookie Policy

Last Updated: September 29, 2026

This Cookie Policy explains how Backup Power Review (“we”, “us”, or “our”) uses cookies and similar tracking technologies when you visit our website at https://backuppowerreview.com/. It explains what these technologies are, why we use them, and your rights to control our use of them.

1. What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

  • First-Party Cookies: Set directly by Backup Power Review to enable essential website functionality and user preferences.
  • Third-Party Cookies: Set by external partners and service providers (such as Google AdSense and analytics networks) to enable third-party features, advertising, and analytics across the web.

2. How We Use Cookies

We use first-party and third-party cookies for several distinct reasons:

A. Essential / Strictly Necessary Cookies

These cookies are technical necessities required for the proper functioning of our website. They allow you to navigate pages safely, load core elements, and access secured areas.

B. Analytics & Performance Cookies

These cookies collect aggregate, anonymous information about how visitors interact with Backup Power Review (e.g., which articles on portable power stations or solar generators are read most frequently). We use this data via tools like Google Analytics to improve site performance and reader experience.

C. Advertising & Targeting Cookies (Google AdSense)

We use Google AdSense to display ads on our site. Google uses third-party cookies (including the DoubleClick DART cookie) to serve relevant advertisements based on your prior visits to our site and other websites across the internet. These cookies do not store personally identifiable information directly, but rely on uniquely identifying your browser and internet device.

D. Affiliate Marketing Cookies

Backup Power Review participates in affiliate programs (such as Amazon Associates and manufacturer partner programs). When you click an affiliate link to a recommended product, a tracking cookie is temporarily stored on your device so the merchant knows the visitor originated from our site. This helps credit our referral without capturing personal identifiers.

3. Summary of Cookies Used

CategoryPurposeThird-Party Provider
EssentialSite navigation, performance, and securityBackup Power Review / WordPress
AnalyticsTracking visitor metrics and audience engagementGoogle Analytics
AdvertisingServing personalized & non-personalized adsGoogle AdSense
AffiliateTracking product referral purchasesAmazon Associates & Brand Partners

4. How to Control and Manage Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your preferences through the following methods:

A. Consent Banner (CMP)

Visitors accessing Backup Power Review from the European Economic Area (EEA), the UK, or California can manage their advertising and cookie choices directly via the Cookie Consent Banner displayed upon entering our website.

B. Browser Settings

Most web browsers allow you to manage cookie preferences through their settings. You can configure your browser to block cookies, clear existing cookies, or notify you when a cookie is sent.

C. Opting Out of Targeted Advertising

You can opt out of personalized interest-based advertising served by Google and other advertising networks:

Note: If you choose to disable cookies, some features of Backup Power Review may not function as intended.

5. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

6. Contact Us

If you have any questions about our use of cookies or other technologies, please contact us at:

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